ALEX SPADACENTA '17
Pura Vida bracelets have been seen all over Westport in stores like Oddz, however these cute wrist candies have a much larger meaning.
Two men, Griffin and Paul, while in Costa Rica came across some townspeople who
made little bracelets. They asked them to make 400 more to bring home and sell in a local shop in California.
They were a hit. The bowl which the bracelets were in was empty within days. They teamed up with the locals in Costa Rica, and right then and there, Griffin and Paul created Pura Vida.
The phrase Pura Vida means “pure life” in Spanish, and is not just a saying but more of a lifestyle which implies that everyone should live life to the fullest.
Charity is very important to the founders of Pura Vida and so far they have donated $935,358 to 190 different charities.
“They're really nice quality and they also look really good. They have so many varieties and colors to choose from,” Sanna Ten-Cate ’18 said. “A lot of the money that you spend on them goes to charity so it's a good cause.”
These bracelets can be paired with anything from a casual outfit at school to a classier outfit at night.
Their saying “good clothes for a good cause” isn’t wrong. Elephants all over the world are being killed for the ivory in their tusks, and people all around the globe are raising awareness for it, including the company Ivory Ella.
The company began in April of 2015 and in two years has blown up. To celebrate and honor the elephants, 10 percent of all the profits of the company are donated to Save the Elephants.
Though Ivory Ella has a website, they are most popular on Instagram. They are constantly posting new promos and products on their Instagram, and are making it quite easy for customers to view all of their products.
Although each item of clothing has the company’s logo on it, it is easy to pair the shirts up with a nice pair of jeans. The stylish little icon is perfect for the everyday outfit.
The mission of Serengetee might be very similar to both Pura Vida and Ivory Ella, but the idea behind it is still very important.
Two men, Jeff and Ryan, met locals in Africa, Asia and Central America and decided to buy their fabric and use it on shirts. The business was a hit, and they decided that 10 percent of all the profits made go to grassroots organizations that support the communities the locals live in.
The pocket tees, their most popular product, come in all different colors and each pocket was made with the fabric from the indigenous people.
Fanny packs, crop tops and bucket hats are some of the other products that the company makes with the designs. All of these products are perfect for music festivals and summer nights.